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Strong Construction Machinery Co., Ltd. is the wholly-owned subsidiary of Shandong Heavy Industry Group. The company was established on March 16, 2010 with the advantages of the excavator business of Shantui Construction Machinery Co. Ltd. and Shandong JCM Construction Machinery Co., Ltd. The company specializes in the R&D, manufacture, and sales of world’s first-class full hydraulic excavators.
The company plans to achieve the output of 20,000 sets of excavators till 2014, which is 32 times of the sales in 2009 which needs an average annual growth of 100% which is a great challenge. However, just make a SWOT analysis on Strong Construction Machinery, you will see that the aim has a solid foundation and it can be realized.
Shandong Heavy Industry Group has achieved the sales income of 61 billion Yuan in 2009, which is among the leading enterprises in the machinery manufacturing industry in China. With an obvious advantage in the industrial collaboration, the Group has made a grand strategic plan and is poised for rapid growth. In the coming years, the Group will be the first in the industry of China to enter the top 500 in the world. With such a strong support, and the humanistic environment of “forgiveness, communication and responsibility”, Strong Construction Machinery has established a superior stage for talent in the industry to achieve their value of life, and set up a first-class management team with an abundance of talent.
The company has also established competitive advantages in terms of 7 aspects, respectively: talent, product group, channels, supply chain, manufacturing technology, resources, capital and policy.
Technological advantages: product strategy is the core of enterprise strategy. we have two brands, JCM and Strong, including two product lines, JCM and GC. JCM has 11 models ranged from 6t-36t covering 92% of the market share; and GC has 25 models ranged rom 0.8t - 68t covering 99% of the market share, and the first 11 models has finished the trial production in August including GC68, 78, 88, 218LC, 238LC, 338LC, 378LC, 438LC, and 478LC, and we plan to finish the product series by the end of 2011 and put into market successively.
Advantages of manufacturing resources: The company plans to utilize a total land area of 1,080 mu for Linyi headquarters and Jining branch company with the floor area of 380,000m2, and an overall investment of 5 billion Yuan. According to the plan, the annual output will be 20,000 sets with the sales income of 12 billion Yuan. The investment in the first phase is 3 billion Yuan and the annual output will be 10,000 sets; the 170,000 m2 workshops in the 2 bases will be finished and put into production in March 2011. The project will be finished with advanced technological level in the industry.
The core concept of the company is “responsibility is weightier than Mount Tai.” And the sense of mission, achievements, belonging, social responsibility, national responsibility, and historical responsibility is the interpreting of the core concept.
“Keep the promise and focus on quality” is our brand manifesto. We look on our promise to customers and the society as solemn as Mount Tai. and we consider product quality as the most priority and most important core strategy.
In the year 2010, the sales volume of excavator during January to April is 1,002 sets, growing by 339% year on year; the sales value grows by 453% and the profits and tax grow by 13 times. This proves that Strong Construction Machinery is a superior power in promoting the development of excavator industry.
The wiser men create opportunities, the stronger take the opportunities and the weak wait for the opportunities. As a business platform Strong Construction Machinery is a paradise for excellent talent to strive and achieve their goals. The pleasure of life lies in the process of enjoying the striving and the glorious mental wealth, while the material wealth is just the by-product.
Welcome all the friends to witness and participate in the growth and development of Strong Construction Machinery Co., Ltd.
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